&

Helvetica / Medium

Helvetica was designed by Max Miedinger and Eduard Hoffmann and released in 1957 by the Haas Type Foundry in Münchenstein, Switzerland (Helvetica). Helvetica was a favorite of Massimo Vingelli, one of the founders of Unimark International that redesigned the entire New York City wayfinding system in the 1960s and 70s (How). This popularity and Helvetica’s accent to the forefront of design history is the reason I chose
this font.